"When you don't take the very best care of your customer, there's a competitor out there that will"


'The Food Profit Formula for Pubs' consists of 7 chapters. Specifically designed this way, it allows you to choose whether to cover all 7 chapters, or pick individual ones that you feel to be the most important right now and move on to another chapter later.

As a reminder, the 7 chapters are listed below:

Course Chapters:

Chapter 1 [Food Proposition] – Shows you how to build a compelling and profitable food proposition

Chapter 2 [Commercials] – Shows you how to effectively control food costs and optimise menu prices for maximum gross profit

Chapter 3 [Quality] – Shows you how to deliver quality food presentation to a standard that will exceed expectation

Chapter 4 [Menu] – Shows you how to design a profitable menu that appeals to your specific customer audience

Chapter 5 [Pub Standards] – Shows you how to set appropriate pub standards that will exceed customer expectations

Chapter 6 [Teamwork] – Shows you how to develop highly productive employees who will deliver your goals

Chapter 7 [Marketing & Sales] – Shows you how to effectively market your pub at low cost to drive more sales

Which chapters are best for me?

Here's what we recommend...

New publican (you're taking on your first pub) - Completing all 7 chapters provides you with the full suite of what we call 'Pre-entry food training' to ensure that you have your compelling and profitable food offer up and running correctly and in the fastest possible time. You can work through the chapters at your own pace and at times that are most convenient for you. This training has been proven to help new publicans avoid making mistakes that lead to many pubs struggling to survive. This course guides you through the whole process and makes your future success much more certain.

Experienced Publican (you have experience of running your own pub but there are problems that need fixing) - Choose a single chapter that will help you deal with the problem of most concern to you.

NOTE: You have arrived on this page because you've clicked on Chapter 5 - Pub Standards, so below we have provided some more detail to help you decide if this Chapter is what you need. If you wish to go back and look at ALL chapters (1 to 7) CLICK HERE

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Chapter 5 - Pub Standards

This chapter deals with how to establish and maintain high pub standards to ensure you create a warm and welcoming pub dining atmosphere, we also look at the importance of repeat customer visits and how to ensure you optimise your pubs repeat visits. 

So in this chapter we cover the following:

  • Common mistakes made by pubs that will make customers think twice about using your pub
  • How to view your pub from a customer perspective and analytically reviewing your customers service journey in your pub
  • The importance of kerbside appeal when trying to attract new customers and how to improve your pubs appeal
  • Managed house secret standards audit tools, that will help you set and achieve high pub standards
  • Top tips for impressing customers and increasing the probability of them returning time and time again
  • The importance of a good ambience and atmosphere and how to create them in your pub

In this chapter in a very practical way we use video, tools and some back up notes to make it easy for you to understand what needs to be done and how to do it. Afterwards you will be able to produce a quick list of key things that need addressing in your pub to increase its appeal, that will make a real difference.

So why is it so critical to get your pub standards right?

Pub standards are one of the most important factors a customer considers when deciding where to go to eat. Get it wrong and customers will probably avoid your pub. Get it right and customers will be keen to experience your pub. You know yourself that in a few seconds, you, your partner or friend, make a judgement on whether to use your pub, based on initial gut feel. Don’t lose potential customers every day, use this chapter to ensure you get your pub standards right.

By using the guidance and tools we provide you are far more likely to convert potential customers into buying customers.

If not Now, when?

Avoid leaving it to chance, avoid getting it wrong.

Learning by "trial and error" is by far, much more expensive in terms of your time, money and sleepless nights than the small investment in this course.

Ever heard the saying..."It's our decisions, good or bad that determines our future"? When you invest in yourself, you invest in your future.

Join us today and get everything you need to follow in the steps of the industry's most highly profitable pubs and make the future bright, profitable and enjoyable for both yourself, and your family.

CLICK the button below where you see 'Enrol in course' and get immediate access to all of the know-how, tools and resources listed in the curriculum below. We look forward to welcoming you inside the course...

The Food Profit Formula for Pubs

Your Tutors:

Tony Aram - Independent Pub Food Development Trainer & Adviser. (former: Catering Director for Hungry Horse, Catering Strategy Manager for Whitbread, Food Strategy Manager for Ei Group, and Food Operations Manager for Tom Cobleigh)

Marcus Kilvington - Food Profitability, Sales & Marketing Specialist. (former: National Account Manager, Senior Sales trainer & Trade Sector Manager for Global & British brands; Knorr, Hellmann’s, Tetley, Twinings, Hall & Woodhouse, Rubicon Drinks)

We're gifting you £50 towards this course...

The normal price for this course is £130.00 + Vat.

However, from over 30 years of experience each in the food and beverage industry, we know how important this training can be to the success, profitability and the sustainability of a pub. We don't want price to be a concern to you.

Publicans who've used the know-how, tools and resources provided here have saved themselves... time, money, unnecessary stress, sleepless nights and even marriages!

So as our gift to you, we're giving you £50 towards this course. *Please note that this is a limited time offer

The investment when you buy today, is just £80 + vat

Don't delay - CLICK where you see 'enrol in course' to join us and get immediate access today.

Enrol in this course and get started TODAY (before your competitors do!)



Chapter 5 (of 7) - Pub Standards

Chapter 5 [Pub Standards] – Shows you how to set appropriate pub standards that will exceed customer expectations

Tools the professionals use to ensure consistent great pub standards

Pub Standards

Tools the professionals use to ensure consistent great standards

The importance of optimising your pub kerbside appeal, and how to achieve it

Pub Standards

The importance of optimising kerbside appeal, and how to achieve it

The customer journey and key touch points

Pub Standards

The customer journey and key touch points