"Great marketing makes customers feel like buying"

Foreword:

'The Food Profit Formula for Pubs' consists of 7 chapters. Specifically designed this way, it allows you to choose whether to cover all 7 chapters, or pick individual ones that you feel to be the most important right now and move on to another chapter later.


As a reminder, the 7 chapters are listed below:

Course Chapters:

Chapter 1 [Food Proposition] – Shows you how to build a compelling and profitable food proposition

Chapter 2 [Commercials] – Shows you how to effectively control food costs and optimise menu prices for maximum gross profit

Chapter 3 [Quality] – Shows you how to deliver quality food presentation to a standard that will exceed expectation

Chapter 4 [Menu] – Shows you how to design a profitable menu that appeals to your specific customer audience

Chapter 5 [Pub Standards] – Shows you how to set appropriate pub standards that will exceed customer expectations

Chapter 6 [Teamwork] – Shows you how to develop highly productive employees who will deliver your goals

Chapter 7 [Marketing & Sales] – Shows you how to effectively market your pub at low cost to drive more sales


Which chapters are best for me?

Here's what we recommend...

New publican (you're taking on your first pub) - Completing all 7 chapters provides you with the full suite of what we call 'Pre-entry food training' to ensure that you have your compelling and profitable food offer up and running correctly and in the fastest possible time. You can work through the chapters at your own pace and at times that are most convenient for you. This training has been proven to help new publicans avoid making mistakes that lead to many pubs struggling to survive. This course guides you through the whole process and makes your future success much more certain.

Experienced Publican (you have experience of running your own pub but there are problems that need fixing) - Choose a single chapter that will help you deal with the problem of most concern to you.

NOTE: You have arrived on this page because you've clicked on Chapter 7 - Marketing & Sales, so below we have provided some more detail to help you decide if this Chapter is what you need. If you wish to go back and look at ALL chapters (1 to 7) CLICK HERE

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Chapter 7 - Marketing & Sales

This chapter considers the importance of developing an appropriate marketing plan for your pub, including ways to communicate with existing and target customer groups and the importance of collecting customer behaviour and contact data for marketing purposes. The aim of this chapter is to know how to attract customers into your pub and to keep them returning again and again to your pub, using low-cost, proven methods of marketing.


So in this chapter we cover the following:

  • The key elements of a marketing plan
  • Simple models to show how you can grow your business by increasing the amount of regular customers that visit your pub
  • A comprehensive list of internal and external marketing opportunities you have as options to consider as part of your marketing activity
  • Calendar specific event opportunities
  • A wide range of promotional ideas to consider for your pub
  • Ways to enhance and amplify your marketing activity


In this chapter in a very practical way we use video, tools and some back up notes, to make it easy for you to understand what needs to be done and how to do it. Afterwards, you will be able to produce a comprehensive list of key things that need to be addressed as part of your marketing effort, that will in turn once implemented, drive additional footfall, sales and margin in your pub.


So why is it so critical to get your pub marketing right?

By using the video guidance and downloadable tools we provide, you are far more likely to have a well thought out and effective low cost marketing plan, that will boost your business performance. The managed house competition around you invest a huge amount of resource, into building their customer base. You need to fight back with your marketing activity to maintain and grow your business.

If not Now, when?

Avoid leaving it to chance, avoid getting it wrong.

Learning by "trial and error" is by far, much more expensive in terms of your time, money and sleepless nights than the small investment in this course.

Ever heard the saying..."It's our decisions, good or bad that determines our future"? When you invest in yourself, you invest in your future.

Join us today and get everything you need to follow in the steps of the industry's most highly profitable pubs and make the future bright, profitable and enjoyable for both yourself, and your family.

CLICK the button below where you see 'Enrol in course' and get immediate access to all of the know-how, tools and resources listed in the curriculum below. We look forward to welcoming you inside the course...

The Food Profit Formula for Pubs

Your Tutors:

Tony Aram - Independent Pub Food Development Trainer & Adviser. (former: Catering Director for Hungry Horse, Catering Strategy Manager for Whitbread, Food Strategy Manager for Ei Group, and Food Operations Manager for Tom Cobleigh)

Marcus Kilvington - Food Profitability, Sales & Marketing Specialist. (former: National Account Manager, Senior Sales trainer & Trade Sector Manager for Global & British brands; Knorr, Hellmann’s, Tetley, Twinings, Hall & Woodhouse, Rubicon Drinks)

We're gifting you £50 towards this course...


The normal price for this course is £130.00 + Vat.

However, from over 30 years of experience each in the food and beverage industry, we know how important this training can be to the success, profitability and the sustainability of a pub. We don't want price to be a concern to you.

Publicans who've used the know-how, tools and resources provided here have saved themselves... time, money, unnecessary stress, sleepless nights and even marriages!

So as our gift to you, we're giving you £50 towards this course. *Please note that this is a limited time offer

The investment when you buy today, is just £97 + vat

Don't delay - CLICK where you see 'enrol in course' to join us and get immediate access today.

Enrol in this course and get started TODAY (before your competitors do!)

£97

+ Vat

Chapter 7 (of 7) - Marketing & Sales

Chapter 7 [Marketing & Sales] – Shows you how to effectively market your pub at low cost to drive more sales

Low cost simple marketing options that can have a big impact

Marketing & Sales

Low cost simple marketing options that can have a big impact

How to give customers a reason to visit your pub

Marketing & Sales

Having a ‘rhythm of the week’ to give customers a reason to visit every day

Marketing ideas for your pub

Marketing & Sales

Marketing ideas for your pub